Om

ANFO fortsetter sitt fokus på å opplyse annonsører og bransjen for øvrig om utviklingen innen programmatiske kjøp, denne gangen på ADTECH: Programmatisk. Vi gir deg oppdateringen på den programmatiske utviklingen, en gjennomgang av de begrepene du er nødt til å forstå. Den mye omtalte ANA/K2 rapporten presenteres av Julian Moore fra K2.

Program
Tirsdag 25.10.2016
Dag:

09:00 - 09:20

Dynamiske budskap med programmatic

RED v/ Plapre, RED Media Consulting og Google DoubleClick presenterer caset de vant gull med i Performance Awards 2016 i kategorien "Innovasjon". De benyttet faktiske salgsdata krysset med Google Trends-data ... les mer
Knut Bjørgen er strategisk rådgiver i Plapre/ RED og har jobbet med små og store merkevarer de siste 20 årene. Han brenner for å lage presis og relevant kommunikasjon som forstår kundenes behov og den situasjonen de er i, slik at merkevaren treffer kunden med presis og relevant kommunikasjon.
Knut Bjørgen
Strategisk rådgiver
Plapre
09:20 - 09:40

Toyota: Ikke bare smarte kjøp, men smart kommunikasjon

Programmatisk muliggjør tilpassede kjøp på et svært granulært og tilpasset nivå, men gjennom kombinasjonen av dette og tilpasset kommunikasjon vil sannsynligheten for relevans øke betraktelig. Detaljerte ... les mer
Thomas Johansen
Digital Direktør
PHD
09:40 - 10:10

"Efficient creative optimization workflows between brands, ad-tech vendors and agencies"

Endrede brukermønstre og nye former for mediekjøp kombinert med sanntids-analyse gir de ulike aktørene i bransjen muligheter og utfordringer. Kunde, byrå, mediebyrå, publisist og teknologileverandører ... les mer
Jørgen er kommersiell leder og en av grunderne bak nordens ledende digital creative optimization løsning Tactic Real Time Marketing AS. Han har ansvaret for selskapets nordiske vekst og nøkkelpartnere. Jørgen har i løpet av de siste 12 årene jobbet som prosjektleder, byråleder og rådgiver med digitalmarkedsføring og kommunikasjon for store norske merkevarer.
Jørgen Schrøder Aanonsen
Kommersiell leder
TACTIC™ Real-Time Marketing
10:40 - 11:10

Pause

11:10 - 11:40

«The Life of an Ad Call» - hva skjer i de 200 millisekunder mellom man skriver en url adresse i browseren til man får se en annonse»

Har du noen gang lurt på hva som egentlig skjer i bakgrunnen i de 200 millisekunder mellom du skriver en url adresse i browseren til du ser en annonse på skjermen? Stefan Kehl fra AppNexus, som opererer ... les mer
Stefan Kehl er Markedsdirektør for Norge og Danmark i AppNexus’ Supply Evangelism Team, som representerer Microsofts 100% programmatiske varelager på MSN, Skype, Outlook.com og Windows. Stefan har tidligere jobbet i Capgemini Consultings strategiavdeling og har fem års erfaring fra Microsoft Advertising, senest som Programmatic Manager med ansvar for Microsofts Ad Exchange i Norge.
Stefan Kehl
Market Director Norway & Denmark
AppNexus
11:40 - 12:00

Optimal bruk av egne data

Kundeklubb og lojalitetsprogrammer gir unike muligheter for effektiv og skalerbar kommunikasjon. Ved å kombinere offline og online salgsdata serveres kundene budskap basert på hvor akkurat de befinner ... les mer
Kristian jobber i Oculos, og er fagansvarlig for programmatiske kjøp. Har tidligere jobbet som rådgiver i Mindshare, med kunder som Norsk Tipping og Unilever. Har i tillegg fem års erfaring fra markedsavdelingen hos TV 2.
Kristian Tanem
Fagansvarlig
Ocolos
12:00 - 12:45

Lunsj, mingle og møte sponsorer

12:45 - 13:10

Introduction to GumGum and Visual Intelligence

GumGum will introduce image recognition technology, discuss the rise of the visual web and its implications for advertisers. We will also demostrate how our image recognition technology can be applied ... les mer
Ed is the Managing Director of Europe at GumGum, with responsibility for leading the company’s growth across the continent, establishing new offices in the major European territories and building key partnerships with advertisers and publishers. Ed joined GumGum in July 2016, bringing with him 15 years of experience in digital advertising during which time he has worked for companies such as, Capital Radio, Rivals Digital Media, Exponential and InMobi
Ed Preedy
Managing Director
GumGum
13:15 - 14:00

ANA Rapporten - Hva har den bidratt med?

ANA/K2 rapporten var allerede godt kjent i god tid før den ble presentert markedet. Rapporten var forventet og det var fra annonsør og byråhold ingen overraskelse at det ble noe støy når rapportens innhold ... les mer
Senior Managing Director at K2 Intelligence Since joining K2, Julian has directed an array of investigations and incident response assignments, including into allegations of fraud, violations of the Foreign Corrupt Practices Act, insider misconduct, data breach, threats, and stalking. He has also conducted proactive investigations to acquire evidence of corporate and individual wrongdoing, including the use of covert techniques, and has provided law enforcement referral and liaison services. In addition to his investigatory practice, Julian has worked closely with a number of financial institutions and hedge funds to ensure their compliance with AML/BSA/OFAC regulations.
Julian Moore
Senior Managing Director
K2 Intelligence
14:00 - 14:30

AdFraud: The What, the How, the Why, the Who, and Where

Shailin Dahr will provide advisory consultation on how to prevent advertising budgets from being spent on fraudulent sites and traffic. His method involves no technology but rather focuses on training ... les mer
One of the few genuinely independent ad fraud consultants, Shailin is the author of Uncommon Sense for Ad Tech, an authoritative text on adtech, providing an unparalleled level of detail on the topic. Having worked years as a programmatic trader, and having gained first- hand experience in poorly understood, yet widely used practices of arbitrage and traffic sourcing, Shailin brings to the adtech industry a breadth of knowledge only few can claim. Ranging from meticulously thought out play-books for highly competitive media investment, to the dark arts of the adtech underbelly. Shailin’s consultancy, The Dhar Method, provides advisory and consultation on preventing advertising budgets from being spent on fraudulent sites and traffic. His unique method does not involve use of any technology, but focus on training your team in a way that guarantees true learning and understanding, together with sustainable results without reliance on 3rd- party technology partners. The Dhar Method services cover topics ranging from fundamental workings of programmatic advertising to every-day realities of billions of dollars of advertiser money being wasted on fake traffic and other forms of ad-fraud. The Dhar Method Services include staff training, supply and vendor audits, and various other buy-side focused evaluations.
Shailin Dahr

Shailin Dhar Shailin’s consultancy
14:30 - 14:50

Pause

14:50 - 15:20

AdFraud: How We Can All Stop It.

f. What allowed Ad-Fraud to go from snowflakes to an avalanche? g. What is currently being done to battle Ad-Fraud? h. What can be done to battle Ad-Fraud? i. How can these practices become widely ... les mer
One of the few genuinely independent ad fraud consultants, Shailin is the author of Uncommon Sense for Ad Tech, an authoritative text on adtech, providing an unparalleled level of detail on the topic. Having worked years as a programmatic trader, and having gained first- hand experience in poorly understood, yet widely used practices of arbitrage and traffic sourcing, Shailin brings to the adtech industry a breadth of knowledge only few can claim. Ranging from meticulously thought out play-books for highly competitive media investment, to the dark arts of the adtech underbelly. Shailin’s consultancy, The Dhar Method, provides advisory and consultation on preventing advertising budgets from being spent on fraudulent sites and traffic. His unique method does not involve use of any technology, but focus on training your team in a way that guarantees true learning and understanding, together with sustainable results without reliance on 3rd- party technology partners. The Dhar Method services cover topics ranging from fundamental workings of programmatic advertising to every-day realities of billions of dollars of advertiser money being wasted on fake traffic and other forms of ad-fraud. The Dhar Method Services include staff training, supply and vendor audits, and various other buy-side focused evaluations.
Shailin Dahr

Shailin Dhar Shailin’s consultancy
Dag:

Arrangører

Foredragsholdere

Shailin Dahr

Shailin Dhar Shailin’s consultancy
Julian Moore
Senior Managing Director
K2 Intelligence
Ed Preedy
Managing Director
GumGum
Kristian Tanem
Fagansvarlig
Ocolos
Stefan Kehl
Market Director Norway & Denmark
AppNexus
Jørgen Schrøder Aanonsen
Kommersiell leder
TACTIC™ Real-Time Marketing
Thomas Johansen
Digital Direktør
PHD
Knut Bjørgen
Strategisk rådgiver
Plapre

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